Isobar ambassador Jasmijn heads for indoor record attempt

Next weekend Isobar brand ambassador Jasmijn Muller will try to beat the Zwift Distance Record, which is currently held by one of the best male ultra endurance cyclists in the world. The current record is 1010 miles in 72hrs and 365 mins. It involves cycling indoors on a smart turbo trainer in the virtual Zwift Watopia world.

Jasmijn is undertaking the challenge to test how her body and mind react to racing beyond 24 hours looking at the impact of sleep deprivation, nutrition and comfort. By racing indoors in a safe, controlled environment it will give Jasmijn a perfect test before racing on the road later this year when she attempts to break the women's solo LEJOG record (Lands End to John O'Groats).

"I am interested to see how close women can get to men when it comes to ultra endurance challenges," said Jasmijn. "The challenge will also help me to raise awareness and funds for the LEJOG record attempt and for Cancer Research UK."

Read Jasmijn's blog or make a donation to Jasmijn's LEJOG campaign here.